1 Mar 1984. [1], Braniff had been one of the first U.S. operators of the BAC One-Eleven (and the first U.S. airline to order the twin jet), but in 1965 Lawrence ordered twelve new Boeing 727-100s and cancelled most of the remaining One-Eleven orders. Acker had stated in a 1964 study that Braniff's conservative management was hampering the growth that the "jet age" required, in part by cash purchase of new planes instead of financing them, diverting working capital from growth initiatives. However, the name and company was retained by the brothers until 1932.[3]. In early 2015, the private Irrevocable Trust that owned and administered Braniff's intellectual property and certain other company assets since 1983, released the assets to a private entity associated with the Trust, which founded a series of new Braniff companies that were incorporated in the State of Oklahoma, for historical purposes and for administration of the Braniff trademarks, copyrights and other intellectual property. Long-range DC-8-62s replaced the earlier DC-8-30s and DC-8-50s acquired with Braniff's 1967 takeover of Pan American Grace Airways (Panagra), and one appeared in a modern, Alexander Calder-designed "Flying Colors of South America" paint scheme. About This File. [3], In the spring of 1928, insurance magnate Thomas Elmer Braniff founded an air carrier, maintenance, aircraft dealer and flight school organization with his brother Paul, called Paul R. Braniff, Inc., which did business as Tulsa-Oklahoma City Airline. Braniff featured one of the youngest and most modern fleets in the industry. Braniff ended Concorde flights on 1 June 1980. David Rawlins. [36][37], The original airline company continues today as a retail, licensing and branding firm. Aircraft that were scheduled to be disposed of offset the loss and the company recorded a meager US $11,000 net income. These planes were the "quick change" (B727-100C) model, with a large freight loading door on the left side just aft of the flight deck. [1] Besides standard model 747s, long range 747SPs were acquired as well for these new international flights with the 747 also being operated to South America. AdamRaza's cancelled plan.Hey guys!!! The font was part of Braniff's updated 1978 livery that removed "INTERNATIONAL" from the name only on Boeing 727 and McDonnell Douglas DC-8-62 aircraft. On February 25, 1931, Braniff welcomed in the new year by adding Chicago Midway Airport to its route map. As part of this campaign, some Boeing 727s were divided into Braniff Premier Service (traditional First Class service) and Coach Class. - Re-registered as G-N94AD / N94AD by British Airways / Braniff Airways from 5th Jan 1979 until 19th June 1980 - to allow the aircraft to be flown within the USA "[12], Management considered the campaign a success. Calder died in November 1976 as he was finalizing a third livery, termed "Flying Colors of Mexico" or "Salute To Mexico". Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was an airline in the United States that once flew air carrier operations from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline's employee pass . In 1984 a new Braniff, Incorporated, launched its first flight with a fleet of thirty planes under the direction of president William Slattery, formerly chief of European operations for Trans World Airlines. Mid-Continent Airlines began as Tri-State Airlines, Inc. in 1928, first as a flying school, then adding charter . [8] The route was then extended in February 1949 to La Paz and in March 1949, to Rio de Janeiro, Brazil. So BN decided to standardize the fleet on the 727, which at the time was more efficient than the 707/DC-8 . It was also called Braniff International Airways from 1948 to 1965. Mr. FROM OKLAHOMA ACORN TO TEXAS OAK THE STORY OF BRANIFF AIRWAYS by Richard Benjamin Cass Two brothers, a dreamer and a pragmatist, joined forces to create one of the world's leading airlines, Braniff Airways. The campaign was not successful, pushing Braniff's bread-and-butter business travelers over to traditional airlines with First Class on all flights. Richard B. Cass serves as current chairman and CEO of the Braniff companies and the private irrevocable Trust that owns those companies.[2][41]. Implementation of this program turned the Concorde program into a profitable as well as prestigious venture.[1][23]. Braniff assisted in World War II, grew their passenger business, bought out other airline companies, grew their fleet, and expanded their routes across North, Central, and South America. In 1954, Beard was appointed president and CEO of Braniff with Fred Jones of Oklahoma City becoming chairman of the board. Many of the color schemes were applied to aircraft interiors, gate lounges, ticket offices, and even the corporate headquarters. And U.S. carrier Braniff, which later . During the domestic flights, the Braniff's registration numbers were affixed to the fuselage with temporary adhesive vinyl stickers. The joint Braniff Airways, British Airways & Air France services 1979-1980. Charles Edmund Beard led Braniff into the jet age. Braniff has provided manpower, equipment and airline and cargo services to every major war beginning with World War II, the Korean War and the Vietnam War. Service was inaugurated in March 1945, after the carrier received its operating permits from the Mexican government. Had Braniff's fuel increased in 1977 by 94-percent the company would have reported a loss of nearly US$100 million, which would have been catastrophic for any airline.[2]. In February 1967 Braniff, purchased Pan American-Grace Airways (known as Panagra) from shareholders of Pan American World Airways and W.R. Grace, increasing its presence in South America. Casey met with Southwest Airlines President Howard A. Putnam and offered him the Braniff executive position. After the merger Braniff operated 75 aircraft and over 4000 employees, including 400 pilots. The Boeing 727 would become the backbone of the Braniff fleet and the trijet was the key aircraft in the 1971 Fleet Standardization Plan, which called for three aircraft types: the Boeing 727 primarily operated . 192830, after company was sold to Universal Aviation of St. Louis, Missouri, in April 1929. The flight originated at Wichita Falls and continued to Midway Airport with intermediate stops at Oklahoma City, Tulsa and Kansas City. [14], In 1970 Braniff accepted delivery of the 100th Boeing 747 built a 747-127, N601BN and began flights from Dallas to Honolulu, Hawaii on January 15, 1971. Later in 1975, he debuted "Flying Colors of the United States" to commemorate the Bicentennial of the United States. Calder was introduced to Harding Lawrence by veteran advertising executive George Stanley Gordon, who would eventually take over Braniff's advertising account. Braniff International Airways (1928) (Dallas Love Field) is set to see a fourth attempted resurrection, this time through Braniff International (St. Louis Lambert International), a subsidiary of Braniff Holdings, Inc.According to its launch plans, the rejuvenated Braniff is looking to start operations early next year. A thunderstorm provided an excuse to cancel many afternoon flights that day, although Braniff's legendary Boeing 747 Flight 501 to Honolulu departed as scheduled, with the crew later refusing to divert the flight to Los Angeles International Airport. [31], By 1981, all 747 service to Asia and Europe with the exception of nonstop flights between Dallas/Fort Worth and London had been discontinued although Braniff continued to operate 747s on international service to Bogota, Buenos Aires and Santiago in South America as well as on domestic flights between Dallas/Fort Worth and Honolulu. He favored a small "BI" logo and small titles. This was the same for Western, National and Continental.[1]. [33], On May 11, 1982, Howard Putnam left a courtroom at the Federal Courthouse in Brooklyn, New York City after failing to gain a court injunction to stop a threatened pilot strike (Braniff's pilot union maintains that they were not threatening a strike at this time). In the fall of 1930, Tom and Paul Braniff once again founded a new airline called Braniff Airways, Inc., which was organized on November 3, 1930, and began service on November 13, 1930, between Oklahoma City and Tulsa and Oklahoma City and Wichita Falls Texas. The airline had debts of over $1 billion and the $270 . [1], Lawrence accurately believed that the answer to deregulation was to expand Braniff's route system dramatically or face an immediate erosion of Braniff's highly profitable routes as a result of unbridled competition from especially the large trunk carriers along with the new low-cost startup carriers. The airline opened a Maintenance and Operations Base with over 433,000 square feet on the east side of Dallas Love Field at 7701 Lemmon Avenue in October 1958. The United States Postal Service granted Braniff their first airmail route soon after and the new route was inaugurated in May 1934, which effectively saved the company from failure. [10] Tom Braniff's wife, Bess Thurman Braniff, also died in August 1954, of cancer. In late 1978 Braniff moved to a sprawling new headquarters, Braniff Place, just inside the western grounds of the airport. Braniff and National were chosen after Greatamerica CFO Charles Edward Acker identified them as under-utilized and under-managed companies. In addition, all of these posters have been marked as official common law trademarks of Braniff Airways, Inc., and they continue as a company trademark infinitely. Former Airlines' Historical Sites. Aviation history was made at Mach .95 on Friday January 12, 1979 as two Concordes, belonging to Air France and British Airways, flew in from the east and lined up to land on parallel runways at Dallas DFW. [2], Braniff's mid-century themed travel posters, produced from 1946 to 1964, that depict travel scenes from destinations in Latin America and the US Mainland were produced in Lima, Peru, by Braniff's advertising agency. Braniff International operated the following aircraft types during its existence:[42], This article is about the original Braniff. Braniff therefore enlarged the domestic network by 50% on December 15, 1978, adding 16 new cities and 32 new routes, which Braniff stated was the "largest single-day increase by any airline in history". However, the Mexican government suspended Aerovias Braniff's operating permits in October 1946, under pressure from Pan American Airways, Inc., and merger of the two carriers was not approved by the CAB. Tom's son, Thurman Braniff, was killed in a training plane crash at Oklahoma City in 1937, and his daughter Jeanne Braniff Terrell died in 1948 from complications of childbirth. One of the wings hit cypress stumps and the plane crashed against the shore. Orange/Ochre. Consequently, this livery was not used on any Braniff aircraft. By 1984 it had become the largest commuter airline in the world and operated a fleet of 12 DC-3s along with Martin 404s, YS-11s, Embraer Bandeirantes, and a huge fleet of Cessna 402s [30] Braniff's decreasing load factors combined with record-breaking fuel cost escalations, unfair and unbridled competition, unprecedented interest rates, and a national recession (the worst since the Great Depression of 1929), produced massive financial shortfalls especially in 1980, which was caused by the severe recession that was affecting travel globally. In October 1951 departures from Dallas became daily: three a week to Buenos Aires and four to Rio de Janeiro. 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