Fox News Joseph A. Wulfsohn contributed to this report. nbcnews.com's audience is 61.26% male and 38.74% female. NBC News brands include NBCNews.com, msnbc.com, TODAY.com, NBCPolitics.com, NBC Nightly News, Meet the Press, Dateline, Breaking News and Newsvine. The Federalist, by Eddie Scarry Original Article. In 2021 the primetime audience declined by 67% with 504,000 viewers. In just the past year ESPN lost eight million household subscribers. NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. Drama, Crime and Mystery. Market data provided by Factset. NBC News - Kevin Collier. According to Ampere Analytics, programming investment for OTT reached nearly $50 billion in 2021 with continued growth anticipated. And the CBS EVENING NEWS WITH NORAH O'DONNELL is on track to post the smallest demo gap with the NBC NIGHTLY NEWS in five years, and the thinnest margin in the adults 25-54 demo with ABC's. The audience loss for Bravo over the past ten years was not as extensive. Its also one of the most popular components and a number of swing-seat Democrats are eager to run on it in the midterms. It was a very good week for Lester Holt and NBC Nightly News, which drew 8.6 million viewers for the holiday week ending November 26. Hi, I'm Claire! Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. MSNBC ranked third (behind Fox News and ESPN) with 1.54 million primetime viewers and CNN averaging 1.11 million primetime viewers ranked sixth. 8.3 million viewers - Average nightly viewers of NBC's "Nightly News" Dec. 2020. For comparisons: Season nine of The Blacklist on NBC averaged a 0.29 rating in the 18-49 demographic and 2.97 million viewers. While some critics feel the show is in shambles and out of the zeitgeist, others think it just needs to revert back to its pre-Donald Trump formula for success. Just 12% have incomes of $75,000 or more. Season 24. By contrast, just half of regular viewers of daytime talk shows trust some news sources more than others; nearly as many (45%) say the media are pretty much the same. Opinions expressed by Forbes Contributors are their own. Among this group, 18% answered none of the questions correctly. World News did finish the traditional sweeps month of November with a win, delivering an average total audience of 8.249 million viewers, followed by Nightly News (7.142 million viewers) and CBS Evening News (5.201 million viewers), all according to ratings data compiled by Nielsen. Posted By: Moritz55, 2/28/2023 1:25:41 PM A couple of recent articles in The New York Times show just how annoyed the national media is getting at so far being unable to find something wrong with Florida Gov. It could matter. According to comScore, CNBC reached a record 84.9 million average monthly unique visitors in 2020, which was up 56% year-over-year, resulting in eleven straight months of double-digit,. Yet the regular audiences for a number of news sources differ only modestly from the public ideologically or politically. The income profiles of all three major cable news network audiences also closely track the general public. Legal Statement. TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. All five averaged more than 38 million viewers. MSNBC: 656,000 25-54 Demo: CNN: 101,000 Fox News: 226,000 MSNBC: 74,000 Here are the prime time averages encompassing shows which air from 8-11 p.m. in total viewers and the 25-54 demo for. Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph]. Slightly more people (17%) got all four wrong. Men also comprise smaller majorities of the regular audiences for several other news outlets, including Rush Limbaugh listeners (59%), viewers of Colbert (58%) and the Daily Show (56%), as well as regular viewers of Hannity (57%) and OReilly (56%). Audiences are exhausted and it is difficult for smiling morning hosts like Savannah Guthrie to put a happy face on this dismal news environment. The FDA granted full approval to Pfizers Covid vaccine for those 16 and older; President Biden on Monday urged more Americans to get vaccinated; so did Donald Trump on Saturday (but he got booed); and Dr. Anthony Fauci said on TODAY there was a reasonable chance that vaccines for children under 12 could start in the late fall or early winter. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. Regular readers of the New York Times also tend to be younger than average. (Thats 1,417 since yesterday morning). LPGA Tour Championship is a U.S. television program aired on NBC. Other top tier cable networks owned by Comcast have also reported a significant loss in primetime viewing over the past decade. It was surprisingly easy. This analysis is my own and does not necessarily reflect the views of NBC, The Wall Street Journal, or Hart Research Associates. There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. News: Cable news networks are one genre that has reported an increase in viewing. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. ESPN+ costs subscribers $6.99 per month (or $69.99 yearly). And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. In the 25-54. In Austin, the NBC affiliate is dominant, as it is in most U.S. TV markets except in the . to incorporate the statistic into your presentation at any time. Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. Hoda Kotb 's days-long absence from her duties at NBC's " Today " was explained Wednesday morning: She is dealing with a "family health matter.". Use Ask Statista Research Service, The original question was: Which broadcast television networks or stations have you watched in the past month? The reason theres bipartisan agreement on reforming the Part D benefit to create an out-of-pocket cap and the reason PhRMA supports that is because it would make the pharmaceutical industry more money, Rachel Sachs, a law professor at Washington University in St. Louis, told NBC News. Statista. Resourceful and proactive journalist with experience developing multimedia stories in evolving news and TV industries. August 10, 2021 2:48pm. The audience delivery has since dropped by 71% and averaged 423,000 viewers in 2021. However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. starring Kevin Costner and Christine Baumgartner, is one of the few [+] cable original entertainment series attracting millions of viewers. "Share of Americans Who Watched Nbc in The past 4 Weeks in 2018, by Age. Former President Trump supported Medicare negotiations in theory, but Republicans remain largely opposed in practice. Disney launched FX on Hulu in early 2020 which branded Hulu as the streaming home for all FX programming as well as exclusive Hulu content from FX. A look at the demographics of cable news channel watchers. (Average audience is defined as the average number of TVs tuned to a program throughout a time period.) In the younger demoviewers 18-49 NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABC's World News Tonight (1.046 million viewers) and CBS. The CW was fifth in ratings with a 0.1 and in . Well, our most recent NBC News poll sheds some light on those question, with the survey finding that 69 percent of all adults say theyve already been vaccinated, versus 13 percent saying they wont get vaccinated under any circumstance. Just 23% of the public is 18-to-29. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. Most news audiences, however, scored substantially better than the public. (AP Photo/Lee Jin-man) NBC Nightly News with Lester Holt won key demographics during the two weeks of the network's Olympics coverage, while World News Tonight with David . NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. NBC operates in just a single market - US market 2. The article includes data from Nielsen showing the median age of viewers of the 10 most popular shows on TV in the 2017-2018 season. "Its a total fiasco," a longtime network news veteran with knowledge of the programs inner workings told Fox News. The NBCU portfolio reaches 226 million adults every monththat's 93% of America. "Non-stop political coverage may've helped juice the numbers for a while, but at the end of the day, it isn't what people want from Today or most othershows like it. In fact, according to the same January 2018 NBC/WSJ poll, the 21% of Americans who watch MSNBC are also slightly older: And, MSNBC viewers are nearly as likely to be white as those who watch Fox News: Additionally, when it comes to their self-described economic circumstance, they are essentially identical: Differences start to emerge when looking at these cable news viewers by profession and education. The NBCU portfolio reaches 226 million adults every monththats 93% of America. NBC is honored to be in the top position with viewers and we plan to ride this momentum into the next 52 weeks with one of our most dynamic programming lineups to date., Sunday Night Football landed at the top of primetime for the 10th consecutive year in the key demo, This Is Us was the No. So whos been vaccinated in the United States? Chart. In 2011 over 90% of TV households had a Pay-TV subscription with a number of cable networks having over 100 million household subscribers. Public Opinion Strategies is a market research company based in Alexandria, VA specializing in political, corporate and public policy research. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. Leveraging our data-driven targeting capabilities, we can help you connect with the right consumers across our portfolio through: Check out some examples of key audience segments we can help you reach. The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. Brian Flood is a media reporter for Fox News Digital. When House speaker Kevin McCarthy gave Fox News host Tucker Carlson, a leading Jan. 6 revisionist, exclusive access this month to a vast archive of . This was the highest-rated week in primetime in MSNBC history. Among the public, just 26% have family incomes of $75,000 or more. The Atlanta Journal-Constitution reports that former football star and potential GOP Senate candidate Herschel Walker has registered to vote in Georgia (he had previously been registered in Texas). Move ahead to 2021 and Syfys average audience has plummeted by 68% totaling 428,000 viewers. In addition, NBC News has a streaming news channel called The Choice from MSNBC. ET), MSNBC averaged 5.735 million viewers during its four nights of coverage; +13% more than CNN (+643,000), +124% more than ABC News (+3.2 million), +186% over CBS News (+3.7 million) and +145% more than FOX News (+3.4 million). Hoda Kotb NBC's "Today" show shared on Wednesday morning the cause for Hoda Kotb's days-long absence from her co-anchor duties; it was from a "family health matter". Sister network TBS averaged 1.61 million primetime viewers in 2011. 92 inches: The height (78) of the tallest man in the U.S., Igor Vovkovinskiy, who passed away on Friday. Current hosts Savannah Guthrie and Hoda Kotb, along with bit players such as Craig Melvin, Carson Daly and Jenna Bush Hager, havent resonated with Americans the way their predecessors did. WASHINGTON Theres been plenty of recent news on the vaccination front. Age Distribution 17.32% 25.49% 17.03% 14.95% 14.19% 11.03% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ A Duke University report found 11 data brokers agreed to sell information that identified people by issues, including depression, anxiety and bipolar disorder, and often sorted them by demographic information. 2023 FOX News Network, LLC. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. Ron DeSantis. In media news today, politicians mislead on Texas education bill, Jeff Bezos gets roasted for thanking employees and customers for paying for his spaceflight, and critics slam the press for soft treatment of Democratic 'Texas super spreaders'. On the other hand, the regular viewers of Rachel Maddow are mostly liberal (57%); this is the only news audience tested in which liberals make up a majority. Sister network A&E had an even sharper decline. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. A new, sixth episode of NBC's syrupy romantic family drama, "This Is Us," led Tuesday night's primetime fast affiliate ratings both in total viewers and in the key, adults ages 18-49 . In 2015, the average age of a prime-time viewer was 68. The broadcast provides the latest on the days top stories, going beyond the headlines to uncover how peoples lives are affected by the world around them. ViacomCBS: In 2011, MTV was benefiting from the popularity of Jersey Shore and Teen Mom had averaged 1.19 million primetime viewers in 2011. With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. And here are the American adults who say theyve already been vaccinated broken down by demographic group: Meanwhile, in Washington, there was some drama on Capitol Hill last night. "Its 40th . Accessed March 02, 2023. https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Statista. Well be looking at the most pivotal choices Democrats face in their $3.5 trillion budget bill all month at First Read. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. Just 29% of all Americans are college graduates. 633,455: The number of deaths in the United States from the virus so far, per the most recent data from NBC News. In 2011, the Disney Channel ranked second among all cable networks averaging 2.65 million viewers in primetime. With NBCSN shelved, USA Network will be adding more live sports to its network including the Olympics, English Premier League, NASCAR and the newly relaunched USFL. The news network has since become the top-rated cable network on television. In the years ahead cable news can expect to face competition from a number of prominent news providers, focusing on streaming. At least right now. ", Statista, Share of Americans who watched NBC in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/ (last visited March 02, 2023), Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph], Statista, October 31, 2018. Powered and implemented by FactSet Digital Solutions. Say Alexa, enable the Pew Research Center flash briefing, 1615 L St. NW, Suite 800Washington, DC 20036USA It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. Paramount Networks Yellowstone. Nearly two-thirds (64%) of the regular readers of magazines such as the New Yorker, the Atlantic and Harpers are college graduates, as are 63% of readers of the Economist and Bloomberg Businessweek. Are you interested in testing our business solutions? Almost all regular audiences were at least as likely as the general public to get this question right. In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. In December 2021, Disney announced they were dropping FX on Hulu with the cable network planning to produce 30 originals programs in 2022, doubling its total. "Today" averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News flagship program failed to surpass the three-million viewer threshold since at least 1991, when ratings became easily accessible. 7pm News bulletin audiences were up year-on-year across the week in 2019-20: the Monday-Friday edition achieved a combined metropolitan and regional average audience of 979,000 (up 2%), Saturday averaged 963,000 (up 3%) and Sunday averaged 994,000 (up 2%). Disney acquired the broad-based network in 2019. From a long-term policy perspective, drug prices are a major driver of health care costs. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. (October 31, 2018). Hannity at 9 PM/ET followed suit in both categories, averaging 2.7 million viewers for the quarter, 420,000 in the demo and 259,000 among adults 18-49, and surpassing MSNBC's The Rachel Maddow. Bad news first: The two-episode premiere of Magnum P.I. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. Liberals also make up 48% of regular viewers of Hardball, 43% of Daily Show viewers and 40% of Colbert viewers. The distinction of Most Watched Network is a testament to the depth and quality of our programming, which continues to consistently deliver many of televisions biggest hits, night after night and across all genres, added Susan Rovner, NBCUniversal Television and Streamings Chairman of Entertainment Content. Comedy Central, reported a similar falloff. Variety and the Flying V logos are trademarks of Variety Media, LLC. Total viewers for Fox News in primetime is higher than MSNBC, CNN and HLN combined: February Ratings - Nielsen Data PRIMETIME: FOX: 1,917,000 viewers (461,000 in 25-54) MSNBC: 841,000 viewers (258,000 in 25-54) 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. As viewing habits continue to shift across live linear, on demand, and digital, helping marketers reach audiences at scale requires a total audience approach, enabling NBCU and our partners to understand where viewers are consuming across all screens AND to measure that consumption accurately. Costas has plenty of juice at NBC. In addition, more Americans turned to NBC News and MSNBC combined for coverage of the 2020 Democratic National Convention than any other news organization. "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. Daytime talk show watchers stand out as the least well off regular audience. At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. Yet there are some notable exceptions. [Online]. Show publisher information On Sunday night, Florida Gov. A + E Networks: In 2011 The History Channel averaged 1.98 million primetime viewers with such unscripted shows as Pawn Stars and American Pickers. World News Tonights ratings also include 3:30pm airings in Los Angeles and San Francisco. Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. This material may not be published, broadcast, rewritten, or redistributed. Staying positive. ESPN has the highest subscriber fees of any cable (or broadcast) network in the industry. 1 drama in 18-49 for the fifth year in a row and Americas Got Talent has been the most-watched summer unscripted program for the past 16 seasons. "Share of Americans who watched NBC in the past 4 weeks in 2018, by age." The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . 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nbc news audience demographics
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